Easter in retail 2022: everything you need to know

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Do you know how to make the most of Easter in retail? The festival, which moves commerce mainly in the candy, fishmonger, gifts and drinks sectors, can represent a great opportunity for you to increase your sales, strengthen your relationship with your customers and also attract new consumers to your store. So, how about making the most of it in your retail? Check out our suggestions and also see some predictions for what to expect from Easter in retail in 2022.

Follow along! Easter in retail: what to expect in 2022? Easter in retail should be a great time for sales growth for traders, especially in the food sector. According to a survey carried out by FCDLESP ( Federation of Chambers of Retail Managers whatsapp number list  of the State of São Paulo ), the expectation for this year is that sales on this date will grow 10% compared to last year. Also, according to the study carried out by the National Confederation of Retail Managers (CNDL) in 2021, which should also be valid for this year: 58% of people intend to buy Easter eggs in supermarkets, while 45% opted for specialized stores and 42% for large retailers.



70% say they intend to buy food items in physical stores, while 65% intend to buy online, with 22% pointing to websites as their favorite for shopping and 20% to WhatsApp. This data brings us important insights, such as: People still usually buy Easter eggs in the supermarket, however, specialized stores (i.e. with handmade Easter eggs) are on the rise; Although the majority of consumers still buy products in physical stores, there is a considerable increase in purchases made via the internet. So, how about bringing these two Easter retail trends to your brand? In addition to these two suggestions, we selected 3 others that you can also put into practice to improve your results during the period.

5 tips for enjoying Easter in retail 1. Don't just invest in e-commerce, but also in mobile commerce As we said above, online sales are on the rise. However, more than that, purchases made via mobile devices (such as smartphones and tablets) deserve special attention. Therefore, in addition to investing in a good website and e-commerce that works well via computers, also invest in responsiveness. In other words, on pages that load perfectly on mobile devices. Just to give you an idea of ​​this importance, purchases made via mobile commerce accounted for more than half – more specifically, 53% – of e-commerce in 2020 in Brazil.

The data comes from the report issued by Ebit|Nielsen in the Webshoppers 43 survey , which also reveals that mobile commerce saw a 79% increase when compared to the previous year (2019) and generated R$46 billion . Other relevant data on this subject are: Mobile commerce registered 106 million orders in 2020, a growth of 56% when compared to the previous year; In total, e-commerce accounted for 194 million requests, a growth of 30%.