Structure sales processes

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If you need support with this, please contact us! The original article can be found on the website of our partner: Attribution in eCommerce Part: Which attribution model is right for me? Check out Poland's only media analytics service that will empower you to make better marketing decisions than ever before! Attribution in Ecommerce: Building Your Own Attribution Model Cube Group Author: Cube Group Published: Year Month Day Category: Analytics In the third part of this series, we examined the accuracy of the data you have. We examined how many users reached you by taking a single action, and how important they were to your business (attribution models become unnecessary when we only have one point in the customer path).
  
In this article, we’ll discuss common misconceptions about the process and the basics of building an attribution model that works for your business. Contents: The Problem of Building Your Own Attribution Model The Problem of Building Your Own Attribution Model It is human nature to photo retouching organize unknown elements into a set of rules that everyone can understand. The same happens with the customer journey, which although often unpredictable is organized in a way that fits well-known marketing patterns. Source: This model assumes a linear behavioral process in which a customer becomes aware of a brand or product, reads about it, starts desiring it, and then purchases it.



When we talk about funnels, it means that the funnel starts from banner ads (at the top), goes through blogs, price comparison sites, and ends with coupons, cashback portals, or direct purchases through bottom sites. funnel. Sounds logical, right? Read Part One Attribution in eCommerce: Let’s get started The reality is that not all customers go through such a linear process. In fact, every channel mentioned can appear anywhere. Problem: The first touchpoint doesn't always initiate the decision-making process. It's just a coincidence that the first sign-up touchpoint with a given user is also the first point (touchpoint) on the customer's path. This doesn't mean that the buying process starts at this point. .